At Plaid Lab Creative we know that signage plays an important role in the success of your brick-and-mortar business. In fact, signage is just as important as your website design. We can help you create signage to perfectly represent your business.

Signs are an essential part of any business’ marketing campaign. You will want exterior signs so that customers and clients can locate you along with interior signs to direct customers and clients once they are inside your store. Signs with your business logo can help reinforce brand identity and awareness.

Exterior signage should clearly indicate what your business does and what the customer can expect inside. This signage can include sidewalk signs, entrance signs, awnings, or window signs and should be placed in an area where they are most visible to passersby. Signs help customers or clients find your business, which leads to an increase in sales.

The majority of people learn about local businesses when they drive by it. Most customers live within a five-mile radius of the area where they shop, making your exterior signage a crucial marketing tool. You will need exterior signs such as sidewalk signs to catch the eye of potential customers and entice them to stop in and check out your business.

Signage in your store should be clear, concise, and useful, helping customers navigate without having to stop to ask basic questions. Informational signs include departmental, organizational, directional, and wayfinding signage. These will most likely be the signs that you use the most. You will also want to display signs that provide sales and general product information.

Signage can help bring new clients into your business and should be placed in such a way that customers can easily find the items for which they are searching. Appropriate, well-placed, concise signage enhances the customer experience.

Messages on signage should be understood with just a glance. Vibrant colors and large fonts are eye-catching and easy to read and will help accomplish this. Even floor mats can be a useful tool for helping customers navigate your business. If signs are designed incorrectly, they can cause confusion and overstimulation, so useful signage deserves thought and consideration. At Plaid Lab Creative, we are here to help you create signage that is right for your business.

Because many shoppers buy on impulse, it is important to have clear signage throughout your business to direct them to sale items and other products of interest. This type of signage includes persuasive signs that draw the customer’s attention to particular items.

Also consider signage appropriate to meet Americans with Disabilities Act (ADA) requirements. This includes signs at ADA accessible entrances and exits, restrooms, and elevators. Such signs include Braille and tactile fonts, and they must be placed at specific heights to meet ADA requirements.

Signs should be simple, specific and display both location and product information to attract customers. Finally, include a call to action so that people who are just browsing will have the information they need to become your customers.