Print Items

Print Items

Plaid Lab Creative supplies a variety of print items for your business, including business cards, flyers, booklets, brochures, stickers, labels, and more!. Call us today to let us know what you need, and receive a free quote!

Creating print products for your business can have many advantages. People read information on paper more slowly than they do information found online. When potential clients read online, they tend to skim, looking for key points. People read more carefully on paper, which allows them to absorb the information better.

Another advantage to reading materials in print instead of online is that it comes with fewer distractions. Online, the reader will face advertisements and other disruptions, but in print they are able to stay focused and retain more information.

Reading in print is a tactile exercise that allows readers to more easily recall information. Print items are real, tangible items that exist and can be held, engaging the senses. Paper can feature different colors, textures, and even has a smell. When more senses are engaged, people are more likely to recall the information you are presenting.

Print adds a strong visual component to branding. Print materials should be seen as an extension of your brand, showcasing your business and the ways it can benefit customers and clients. Print materials are designed to engage your target market and can specifically address their needs.

Print is most effective when combined with another form of marketing, reinforcing the message you want customers to receive, and also leads to better recall of other types of media such as digital or television ads. When people see information presented in a variety of contexts, they are more likely to remember it. Print is the format that holds these forms of communication together, allowing for greater recall.

In print, you can combine data about each product that will appeal to the reader with information about your business. Customers and clients will learn more about your business, what you do, and why you do it. When they feel as if they know your company, they will develop brand loyalty and be more likely to purchase your items and services.

Brand awareness and customer loyalty lead to increased sales. If a customer or client is interested in your business, he will often request print materials such as a business card, brochure, flyer, or booklet. When these items are in the client’s, he will be more likely to come to you when he decides to make a purchase.

Print allows you to broaden your reach and connect with a new audience. When they have materials to refer to, they can look back over them for information that they may have forgotten or didn’t notice the first time. Print products can strengthen existing promotions and lead to great success for your business.